World Cleanup Day 2018 mobile app

World Cleanup is a React Native app for managing a large environmental event, World Cleanup Day 2018, organised on 15 September, that united 15 million volunteers from 147 countries. My clients from Let’s Do It Foundation are a part of a massive global movement aimed to promote sustainable development goals and to tackle the pollution of our planet.
On the one hand, the first version of the app was created by another development company, therefore, our team had to define the problems with navigation UX and to suggest solutions. On the other hand, I had to design a new user flow of event creation. Besides, our team strived to manage clients’ volunteers who were responsible for illustrations and some parts of development.
User research
UX/UI design
Product thinking
Team management
Presentation design
Dec 2017 – June 2018
Target group
Based on research & client's feedback
World Cleanup Day is celebrated with litter cleanup and waste mapping activities spanning every time zone. Therefore, the app was created for very diverse social groups. Individuals, governments, corporations and organisations were all encouraged to take part in cleanups and to find solutions to tackle mismanaged waste.
Insights into an individual's motivation (received through ten interviews)
My contribution
During this project I have focused on 3 key topics. Firstly, I created a friendly work environment for my clients, our team and remote volunteers. For instance, t-shirts for all team members helped me to build team spirit.
Secondly, I had to design new features and to implement them into a logical structure that was already existed. I achieved my goal by following agile-based methodology, creating mindmaps and testing concepts with real users by using InVision tool + Google Forms.
Our first UX test
Thirdly, I facilitated the process of receiving investment from Estonian government for next iterations of the app's development. The project had a huge number of stakeholders and not all of them were reachable. Therefore, I used to visualise our achievements in short presentations with graphs. This activity was not my responsibility, however, I was eager to support clients during meetings with investors.
Content audit
It was essential to have a clear picture of the product’s current content and structure. Therefore, I conducted a full content inventory to assess what changes would be necessary to improve the information architecture and enhance the product’s functionality.
Features with blue borders were developed by my team
Teams, a feature with red borders, was another company's contribution
InVision prototype
InVision prototype was a useful tool to share our progress with investors. Besides, I enjoy using InVision for collaboration and reviews. Comments on the InVision screens simplify a review of next steps or crucial fixes.
I always keep the results from my test prototypes visible for all teams. It influences the level of team’s involvement and their confidence about accepted solutions for the product.
Tap to explore the WCD app prototype (for desktop & tablet views only)
Finished project
My team and I resolved a complex challenge. We created an efficient process, met deadlines and created a user-friendly product.

In September 2018, the series of cleanups began on the small island nation of Fiji and swept across the planet to finish in American Samoa. Now the app is in development again, however, it is still attracting more users and drawing their attention to the environmental problems.

On October 9, 2018, UNESCO awarded the action of World Cleanup Day and its Keep It Clean Plan with the UNESCO-Japan Prize on Education for Sustainable Development →

In November 2018, World Cleanup also became the winner of the World Summit Award in the Environment & Green Energy category →
Important lesson
This project taught me the importance of face-to-face interviews with users. During the meeting with some members of a local eco organisation, I found that I missed an essential feature of our app: private mode to hide details of volunteers if needed. People told me about the dangers of being in eco-movement and stories about the eco mafia. All volunteers must be able to hide any personal information. As a result, I have added this feature to our profile flow.
Gratitude to team
Many thanks to Ekaterina Vizhan, Victoria Troyan, Valeriy Sheremet, Anna Severinovskaya, Anastasia Guzyeyeva, Dasha Malakhova, Daria Lapushanskaya, Viacheslav Panevskyi, Vladimir Zhuravlev, Zhanna Maksiutenko, Evgeniy Oleynikov and Alexey Kamyshniy for stubborn work and sincere dedication.