Dec 2017 – June 2018
World Cleanup Day is celebrated with litter cleanup and waste mapping activities spanning every time zone. Therefore, the app was created for very diverse social groups. Individuals, governments, corporations and organisations were all encouraged to take part in cleanups and to find solutions to tackle mismanaged waste.
Insights into an individual's motivation (received through ten interviews)
The React Native framework is growing extremely fast and new updates are released quite often. Every new update has a lot of changes, so our developers needed to regularly update the app. Thus, some of my UX design solutions didn't work smoothly.
During this project I have focused on 3 key topics. Firstly, I created a friendly work environment for my clients, our team and remote volunteers. For instance, t-shirts for all team members helped me to build team spirit.
Secondly, I had to design new features and to implement them into a logical structure that was already existed. I achieved my goal by following agile-based methodology, creating mindmaps and testing concepts with real users by using InVision tool + Google Forms.
Our first UX test
Thirdly, I facilitated the process of receiving investment from Estonian government for next iterations of the app's development. The project had a huge number of stakeholders and not all of them were reachable. Therefore, I used to visualise our achievements in short presentations with graphs. This activity was not my responsibility, however, I was eager to support clients during meetings with investors.
It was essential to have a clear picture of the product’s current content and structure. Therefore, I conducted a full content inventory to assess what changes would be necessary to improve the information architecture and enhance the product’s functionality.
Features with blue borders were developed by my team
Teams, a feature with red borders, was another company's contribution
InVision prototype was a useful tool to share our progress with investors. Besides, I enjoy using InVision for collaboration and reviews. Comments on the InVision screens simplify a review of next steps or crucial fixes.
I always keep the results from my test prototypes visible for all teams. It influences the level of team’s involvement and their confidence about accepted solutions for the product.
Tap to explore the WCD app prototype (for desktop & tablet views only)
This project taught me the importance of face-to-face interviews with users. During the meeting with some members of a local eco organisation, I found that I missed an essential feature of our app: private mode to hide details of volunteers if needed. People told me about the dangers of being in eco-movement and stories about the eco mafia. All volunteers must be able to hide any personal information. As a result, I have added this feature to our profile flow.
Many thanks to Ekaterina Vizhan, Victoria Troyan, Valeriy Sheremet, Anna Severinovskaya, Anastasia Guzyeyeva, Dasha Malakhova, Daria Lapushanskaya, Viacheslav Panevskyi, Vladimir Zhuravlev, Zhanna Maksiutenko, Evgeniy Oleynikov and Alexey Kamyshniy for stubborn work and sincere dedication.