Using the online survey as our primary method, we researched the market to identify users’ needs. An online survey can gather many participants, which means large sample sizes. Also, it can efficiently reach people from all over the world as it is online and offers an easy way to visualise gathered data.
We learned that most participants (55%) use augmented reality filters in social media (Facebook, Instagram, Snapchat), 35% of participants for games (Pokémon Go, Ingress) and the rest (10%) for navigation in Google maps.
Also, we found out that participants prefer to get informed about the topics of interest in mobile applications, with a percentage of 56%. They use BBC services only “sometimes” (69%), but almost all participants (98%) believe that the BBC is a trustworthy source of information.