As a designer, I was responsible for the visual part of UDPH event: hall decoration and print materials. By the creation of digital artworks, I decided to rethink the techniques of Petrykivka painting, traditional Ukrainian decorative painting style. Petrykivka origins the village of Petrykivka in Dnipropetrovsk oblast of Ukraine, where it was traditionally used to decorate house walls and everyday household items.
During design process, I set the guidelines to myself that includes simplifying elements of folk art. I decided to avoid complicated composition and to use bright colours.
October 2017 — November 2017