Digital Petrykivka exhibition

Graphic Design
Context
Ukrainian Day on Parliament Hill (UDPH), organised by Canada Ukraine Parliamentary Program (CUPP) 2017 Interns, was held in Ottawa on October 31, 2017. At the core of the event were Canada-Ukraine multidimensional relations facilitated by the CUPP interns working at the Members of Parliament offices. The event took place at House of Commons. Over 30 Members of Parliament attended as did several members of Ukraine’s Cabinet of Ministers.
Task
Under the motto “Ukraine unites” we strived to present a contemporary image of Ukraine through the lens of proactive youth, innovations, entrepreneurship, and creativity. I want to show the country as the mecca of tourism and realisation of brave ideas.
As a designer, I was responsible for the visual part of UDPH event: hall decoration and print materials. By the creation of digital artworks, I decided to rethink the techniques of Petrykivka painting, traditional Ukrainian decorative painting style. Petrykivka origins the village of Petrykivka in Dnipropetrovsk oblast of Ukraine, where it was traditionally used to decorate house walls and everyday household items.

During design process, I set the guidelines to myself that includes simplifying elements of folk art. I decided to avoid complicated composition and to use bright colours.
My contribution
Self-initiated project
October 2017 — November 2017
CUPP interns received many positive feedbacks on the event from attendees. Volodymyr Groysman, a 14th Prime Minister of Ukraine, and Andriy Shevchenko, a current Ambassador of Ukraine to Canada, also noted an impressive result of our common work.
Result
Finished project